Between the Lines: Lexus’ F Ad

During my brief stint in British advertising, I had the distinct pleasure of working with one Paul Harvey Douglas. Paul was the world’s best headline writer. He could distil an entire advertising campaign down to a single sentence, a phrase, a word. I sometimes wonder what PHD would have made of Lexus ad for its new F-Series automobiles. “What is F?” the two-page Autoweek center spread asks. “F is everything you thought we weren’t,” it answers. I could almost hear Paul’s derisive snort. “F means their brand’s in ‘effing trouble,” he would have pronounced. Too right, mate.

11-09-2007 23:59:13 | The Truth About Cars